EL James' Twitter Q&A
Twitter / @fiftyshadesUK

I’m a big fan of Twitter chats. They can be really informative, help you find interesting people to follow and can go a long way to creating a sense of community.

Twitter Q&As on the other hand? Well, I try to avoid those as much as possible, not so much as a participant but as a social media manager. Twitter Q&A’s can be unpredictable and hard to keep on track. Once a conversation is started, it’s difficult to rein it in. Just ask the team at JP Morgan.

When I heard about Monday night’s Q&A with Fifty Shades of Grey author EL James, I couldn’t help but chuckle. Who on earth thought that a Q&A with the author of a series of controversial books would be a good idea?

The PR team behind EL James, apparently.


The session got off to a rocky start:


There were plenty of questions about Stephanie Meyer

And there were questions about EL’s writing style:


The majority of the tweets were about the relationship between the characters in the books:


I’m not sure who’s bright idea the Q&A was, but I think this summed up the experience pretty well:

The next time you’re thinking of having a Q&A on Twitter, remember the hilarity that was #AskELJames.