by Liz Da Ponte | Social Media
Facebook is going to be rolling out some major news feed changes that will impact what every user sees. The news feed algorithms will be updated so that users see more content from friends and family. The aim of this update is to keep Facebook’s users more... 
by Liz Da Ponte | News, Advertising, Social Media
File this under, “What were they thinking?!” Pepsi’s latest commercial hit the airwaves yesterday and the backlash was immediate. The commercial was seen as tone-deaf for having borrowed images from recent Black Lives Matter protests. The ad featured Kendall Jenner, a... 
by Liz Da Ponte | News, Social Media
Two Ontario Realtors are embarrassed this weekend because of some inappropriate tweets. The offending tweets used the #AmberAlert hashtag along with promotional messages. On Friday morning, an Amber Alert was issued after a 4-year-old Toronto girl went missing. News... 
by Liz Da Ponte | News, Social Media
La Carnita, a popular chain of Mexican restaurants in Toronto, sparked a social media storm after a Trump-inspired Instagram post. Someone at La Carnita thought it’d be a good idea to use Trump’s recently revealed lewd comments about women as a caption on a picture of... 
by Liz Da Ponte | Social Media, News
Managing a brand’s online presence is hard. I’ve said it before and I’m sure I’ll say it again many more times. We hear about social media fails all the time and I’ve previously highlighted what it takes to be a mature social media manager. This... 
by Liz Da Ponte | Social Media, Personal Brand
Back in May, I was giving a presentation on using LinkedIn to help build your personal brand. Before I’d even gotten through my first slide, someone piped up from the audience, “How do I get more followers on Twitter?!” I wasn’t surprised by the question. It happens... 