Sun Life Financial
Project Description
Liz’s time at Sun Life Financial was spent on the marketing team within the Group Benefits department. The major projects there included:
- Facebook Advertising
- Managing weekly email blasts
- Launching the Bright Papers web pages
- Providing print support
While at Sun Life, Liz launched the company’s first ever paid advertising campaign on LinkedIn.
Project Details
Client: Sun Life Financial
Date: 2011
Skills: Writing, Social Media Marketing, SEO
View: sunlife.ca
I’ve had the pleasure of managing Liz on the Group Benefits Digital Communications team in her role as Digital Communications Specialist. In her time at SLF, she has been instrumental in implement complex, high profile digital projects such as transitioning to a new process and platform for e-newsletter distributions, investigating large-scale webinar solutions, as well as pushing forward a pilot social media advertising campaign. She has provided insightful analysis of ongoing social media campaigns, in addition to handling marketing and web requests from internal clients. Liz has a range of technical skills and experience that made her a valuable asset to our team. She has a great attitude and an excellent client service orientation and always goes beyond to ensure that our clients’ needs are satisfied.