Oakville Vocal Arts Festival

Oakville Vocal Arts Festival

Project Description

The town of Oakville, Ontario had not had it’s own music festival for more than 50 years. That changed in 2015 when a group of local teachers came together and created the Oakville Vocal Arts Festival. The festival is unique in that it is non-competitive and is designed to encourage and inspire young singers.

Our involvement in this project has included the technical (setting up the domain and email), digital marketing (website set-up and content creation) and social media support. The website first went live in the Fall of 2015 with a soft launch.

In the Spring of 2016, the full site went live with information on the team behind the festival, rules, class information and registration. The website is mobile-friendly, is optimized for search and has an on-site search function to help visitors find the information they need.

In the Fall of 2017, e-commerce functionality was added to the website for the Festival’s registration. For the first time, user’s were able to register for their classes – and pay for them – directly on the website. This included the use and set-up of a custom registration form and the configuration of an SSL certificate for the site.

Project Details

Client: Oakville Vocal Arts Festival
Date: Spring, 2016
Skills: WordPress, SEO, Writing, Information Architecture
View: oakvillevocalartsfestival.ca

Children's Choir

Project Highlights

The site is:

  • Mobile-friendly
  • Optimized for search
  • Easy for users to navigate
  • Easy to update and manage

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