by Liz Da Ponte | Social Media
One of the things I enjoy the most about what I do is being able to help small business owners excel online. Digital Marketing’s greatest benefit is that it levels the playing field between large companies and small businesses. Today, it’s no longer enough...
by Liz Da Ponte | News, Social Media
Image courtesy of Death to the Stock Photo Baader-Meinhof phenomenon. That’s the term to describe what happens when you first learn about something and then you start seeing it everywhere else. The experience can also be described as “frequency illusion.” An example...
by Liz Da Ponte | Social Media, Personal Brand
Twitter is by far my favourite social media platform. Like many people, it’s my go-to source for news, especially the breaking variety. It was on Twitter that I first learned of Robin Williams’ death and it was on the social network that I followed along...
by Liz Da Ponte | Social Media, Personal Brand
Working in the B2B space, I spend a lot of time on LinkedIn as that is typically the preferred social network of the audience I’m looking to engage with. With all of the time I spend on the site, it’s not surprising how many blunders I see people make,...
by Liz Da Ponte | Social Media
Twitter / @fiftyshadesUK I’m a big fan of Twitter chats. They can be really informative, help you find interesting people to follow and can go a long way to creating a sense of community. Twitter Q&As on the other hand? Well, I try to avoid those as much as...
by Liz Da Ponte | Social Media
Being a brand on social media isn’t easy. As someone who is responsible for a brand’s social media presence, I can tell you that it can be a pretty stressful job. Representing a brand online isn’t like representing yourself. Unlike your approach to...
