by Liz Da Ponte | Advertising, News
Heineken’s latest ad Heineken proves that brands can in fact make political and social statements without causing a PR disaster. You’ll recall that just a few short weeks ago, Pepsi rolled out an ad featuring Kendall Jenner taking part in a march. That ad was heavily...
by Liz Da Ponte | News, Advertising, Social Media
File this under, “What were they thinking?!” Pepsi’s latest commercial hit the airwaves yesterday and the backlash was immediate. The commercial was seen as tone-deaf for having borrowed images from recent Black Lives Matter protests. The ad featured Kendall Jenner, a...
by Liz Da Ponte | News, Social Media
Two Ontario Realtors are embarrassed this weekend because of some inappropriate tweets. The offending tweets used the #AmberAlert hashtag along with promotional messages. On Friday morning, an Amber Alert was issued after a 4-year-old Toronto girl went missing. News...
by Liz Da Ponte | News, Social Media
La Carnita, a popular chain of Mexican restaurants in Toronto, sparked a social media storm after a Trump-inspired Instagram post. Someone at La Carnita thought it’d be a good idea to use Trump’s recently revealed lewd comments about women as a caption on a picture of...
by Liz Da Ponte | Social Media, News
Managing a brand’s online presence is hard. I’ve said it before and I’m sure I’ll say it again many more times. We hear about social media fails all the time and I’ve previously highlighted what it takes to be a mature social media manager. This...
by Liz Da Ponte | News, Social Media
Image courtesy of Death to the Stock Photo Baader-Meinhof phenomenon. That’s the term to describe what happens when you first learn about something and then you start seeing it everywhere else. The experience can also be described as “frequency illusion.” An example...
