by Liz Da Ponte | Marketing
One of the more common questions we get asked by clients is how to improve their website. Sometimes, it’s clear that the website has become dated and needs to be refreshed. Other times, the website has already been refreshed and it’s a bit trickier to figure out...
by Liz Da Ponte | Marketing
Being a marketer today means having to do a lot of writing – and not just of the email variety. Today’s marketer has to be comfortable writing (and editing) web copy, social media messages, ads, and reports. Here are 3 tools you can start using to help you be a more...
by Liz Da Ponte | Marketing, Personal
My very first corporate job after graduating from college was in the death industry. I worked as a marketing assistant at a national cemetery and funeral home company. I had paid my way through school by working part-time jobs in kitchens and other odd jobs. After...
by Liz Da Ponte | Digital, Marketing
I started using Google Chrome as soon as it was released. It immediately appealed to me with its sleek interface and speed. Compared to Firefox, it was like making the switch from a typewriter to a word processor. While Chrome has gotten some flak over the years over...
by Liz Da Ponte | Digital, Marketing, Personal
I recently had the pleasure of participating in a panel discussion about digital disruption in the B2B space. The panel took place at the Schulich Marketing Association’s (SMA) Winter Conference. I shared the stage with Sheetal Pinto, President at Mint Copy,...
by Liz Da Ponte | Advertising, Marketing
Torontonians are a fickle bunch. We like to imagine that we’re laid back and relaxed, but really, we’re not. Everyone thinks their neighbourhood is the best, the most chilled out, the one with the most benefits. East End vs West End is a common discussion amongst...
