by Liz Da Ponte | Digital, Search
A few weeks ago Google Search Console began sending out emails to website owners informing them of important security changes related to HTTP pages. The note began, “Starting October 2017, Chrome (version 62) will show a “NOT SECURE” warning when users enter...
![How to Create an SEO-Optimized Web Page [Infographic]](https://narrativedigitalmarketing.com/wp-content/uploads/2015/08/Perfect-SEO-Optimized-Page-feature.png)
by Liz Da Ponte | Digital
SEO (Search Engine Optimization) is still one of the most misunderstood concepts in the digital space. A Google search for “What is SEO?” returns 287,000,000 results, so it’s no surprise that there’s still so much confusion around what...
by Liz Da Ponte | Digital, Marketing
I started using Google Chrome as soon as it was released. It immediately appealed to me with its sleek interface and speed. Compared to Firefox, it was like making the switch from a typewriter to a word processor. While Chrome has gotten some flak over the years over...
![How to Optimize a Landing Page [Infographic]](https://narrativedigitalmarketing.com/wp-content/uploads/2015/05/landing-page-optimization-feature.png)
by Liz Da Ponte | Digital
When working on a digital campaign, one of the most often overlooked aspects is the landing page. (I say this from experience.) I will often go into a campaign kick-off meeting and everyone in the room is full of ideas of what they want to do: We’ll send out...
by Liz Da Ponte | Digital, Marketing, Personal
I recently had the pleasure of participating in a panel discussion about digital disruption in the B2B space. The panel took place at the Schulich Marketing Association’s (SMA) Winter Conference. I shared the stage with Sheetal Pinto, President at Mint Copy,...
![What Makes Someone Leave a Website? [Infographic]](https://narrativedigitalmarketing.com/wp-content/uploads/2015/03/leave-a-website.jpg)
by Liz Da Ponte | Digital
Attracting people to a website is hard, keeping someone on a website is even harder. I’ve worked in the digital communications space for more than eight years now and I’ve worked on, fixed and audited more websites than I care to recall. What makes a bad...
