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How to be a Mature Social Media Manager

How to be a Mature Social Media Manager

Being a brand on social media isn't easy. As someone who is responsible for a brand's social media presence, I can tell you that it can be a pretty stressful job. Representing a brand online isn't like representing yourself. Unlike your approach to your personal...

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How to Optimize a Landing Page [Infographic]

How to Optimize a Landing Page [Infographic]

When working on a digital campaign, one of the most often overlooked aspects is the landing page. (I say this from experience.) I will often go into a campaign kick-off meeting and everyone in the room is full of ideas of what they want to do:  We'll send out tweets!...

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