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Read through our insights on social media, marketing and techHow I Grew My Twitter Account 233% in 4 Months
Back in May, I was giving a presentation on using LinkedIn to help build your personal brand. Before I’d even gotten through my first slide, someone piped up from the audience, “How do I get more followers on Twitter?!” I wasn’t surprised by the question. It happens...
5 Costly Mistakes Small Businesses Make on Social Media
One of the things I enjoy the most about what I do is being able to help small business owners excel online. Digital Marketing's greatest benefit is that it levels the playing field between large companies and small businesses. Today, it's no longer enough to have a...
Women on LinkedIn Want Respect, Not Compliments
Image courtesy of Death to the Stock Photo Baader-Meinhof phenomenon. That’s the term to describe what happens when you first learn about something and then you start seeing it everywhere else. The experience can also be described as “frequency illusion.” An example...
How to Create an SEO-Optimized Web Page [Infographic]
SEO (Search Engine Optimization) is still one of the most misunderstood concepts in the digital space. A Google search for "What is SEO?" returns 287,000,000 results, so it's no surprise that there's still so much confusion around what constitutes SEO. When working on...
10 Sure-Fire Ways to Grow your Twitter Account
Twitter is by far my favourite social media platform. Like many people, it's my go-to source for news, especially the breaking variety. It was on Twitter that I first learned of Robin Williams' death and it was on the social network that I followed along with the 2015...
5 Mistakes to Avoid Making with Your LinkedIn Posts
Working in the B2B space, I spend a lot of time on LinkedIn as that is typically the preferred social network of the audience I'm looking to engage with. With all of the time I spend on the site, it's not surprising how many blunders I see people make, especially with...