Our Blog
Read through our insights on social media, marketing and tech
How A Blog Can Help You Grow Your Small Business
When it comes to creating their digital presence, many small businesses today feel that it’s enough to just have a website and a Facebook page. That simply isn’t enough.
La Carnita Gets Roasted Over Sexist Instagram Post
La Carnita, a popular chain of Mexican restaurants in Toronto, sparked a social media storm after a Trump-inspired Instagram post.
5 Blogging Mistakes That Make You Look Unprofessional
Common blogging mistakes like not enough white space and inappropriate ads can lead to an unprofessional image. Review these tips to improve your blog.
Representing Your Brand in a Crisis: A Lesson from Skittles
Managing a brand’s online presence is hard. I've said it before and I'm sure I'll say it again many more times. We hear about social media fails all the time and I’ve previously highlighted what it takes to be a mature social media manager. This week, Wrigley Americas...
How Working in the Death Industry Made Me a Better Marketer
My very first corporate job after graduating from college was in the death industry. I worked as a marketing assistant at a national cemetery and funeral home company. I had paid my way through school by working part-time jobs in kitchens and other odd jobs. After...
How I Grew My Twitter Account 233% in 4 Months
Back in May, I was giving a presentation on using LinkedIn to help build your personal brand. Before I’d even gotten through my first slide, someone piped up from the audience, “How do I get more followers on Twitter?!” I wasn’t surprised by the question. It happens...